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This special event is for sales and marketing leaders of Life Plan Communities and CCRC’s. Two full days of sessions will include instructional presentations, breakouts, and time for one-on-one connections with your colleagues in the field. With a stellar lineup of speakers and discussion moderators, you will walk away with actionable insights and inspiration to take back to your communities.

About the Event

Join us in the early evening on Tuesday, March 18, 2025, for registration and a relaxed meet and greet. Stay nearby in charming Fort Mill, South Carolina, where you can access plenty of restaurants, outdoor spaces, and shops. Join us for a group for dinner that night or relax and refresh for the sessions beginning on Wednesday, March 19. We’ll enjoy a dynamic keynote session on Wednesday morning, followed by presentations, breakouts, and a complimentary lunch. More learnings and lunch are included on Thursday, March 20, with plenty of opportunities to get to know other sales and marketing leaders and hear about their challenges and successes. Register now to secure your spot for senior living professional development and networking.


The “Experience Lab”

The Future of Hands-On Learning!

At this year’s Life Plan Marketing Summit, we’re redefining engagement and introducing an unparalleled opportunity for attendees: The Experience Lab!

Why the Experience Lab is a Game-Changer:

Instead of just hearing about innovative products and services, see them in action.
Witness firsthand the tools that are shaping the future of Life Plan Communities and CCRCs.

Engage with service providers in a dynamic setting. Ask questions, seek clarifications, and gain in-depth knowledge about what’s on offer.

Get personalized demos tailored to your unique needs and challenges. Discover solutions that fit like a glove to your organizational needs.

It’s not just about products; it’s about the people behind them. Engage in valuable conversations and build long-lasting relationships with industry leaders and innovators.

For Service Providers:
The Experience Lab is your stage to showcase, impress, and connect. Share your innovations, engage with potential clients, and position your brand at the forefront of the Life Plan marketing revolution.
For Attendees:
Step into the future, and arm yourself with the knowledge and tools to excel. The Experience Lab promises actionable insights, direct interaction, and a chance to be at the cusp of industry evolution.

Elevate your summit experience. Explore, Engage, Evolve – all at the
Experience Lab, exclusively at the Life Plan Marketing Summit 2025!


Developed as a portal for marketing and sales leaders in senior living, lifeplanmarketing.com provides access to all the sessions from the summit. Additionally, you will be able to stay up-to-date with new information throughout the year. You can create personal connections with other members and service providers to increase your support network.


Register Now


Take a look at the upcoming summit sessions. Use the tabs below to filter sessions. *Sessions are subject to change. Please contact us if necessary.

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We will be announcing our Keynote Speaker in early 2024. Stay connected to learn more as we make the announcement.


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Call for Submissions!


Click the button to submit your presentation topic and someone will get back to you shortly.



Our reception will be located in the Gateway Canteen inside The Anne Springs Close Greenway. The sessions and the rest of the event will be located in The Founders Dairy Barn. This venue is the ideal location to get the creative juices flowing. The unique, retreat-like setting, nestled among the natural beauty and wooded trails, is perfect for opening your mind to new possibilities and resetting your goals. We are incredibly excited that we’ve found the perfect venue to connect, learn, and grow at the Life Plan Marketing Summit.

Our intention for the Life Plan Marketing Summit is a rolled-up sleeve mindset rather than the button-up collar approach you typically find. This event calls for a comfortable, casual space, and we are fortunate to secure one of the Charlotte area’s most charming venues.

Rest assured that you’ll be in a climate-controlled building with ample facilities. The Founders Dairy Barn is equipped for audio and video and has wireless internet access. Guests will also enjoy free parking. After the sessions, you have many dining options and attractions to explore.

General Information

We’ve tried to think of everything. If you don’t see what you’re looking for, reach out to us at: events@goodbrandcompany.com

$575 Per Person

Price includes a meet & greet event with hors d’oeuvres and drinks.
2-days of sessions with lunch included.
Hotel and transportation are not included.

Hotels close by include Tru by Hilton Fort Mill and SpringHill Suites by Marriott. Please click the links to see our special rates.

The Charlotte Douglas International Airport is only 25 minutes away from most hotels in Fort Mill, depending on traffic. Rush hour in the Queen City is no joke, so please plan accordingly. Most hotels are 10 minutes or less from the Anne Springs Close Greenway, the venue for the summit.

The Summit will kick off at 5 p.m. at the Gateway Canteen at Anne Springs Close Greenway. Use the Lake Haigler entrance at: 2573 Lake Haigler Drive, Fort Mill, SC 29715 (Intersection of Coltharp Road & US Highway 21 bypass).

All other events (Keynote, sessions, lunches, etc.) will take place at the Founders Dairy Barn located at: 2573 Lake Haigler Dr., Fort Mill, SC 29715

Top: Kingsley Fort Mill is located 4.2
miles from the Dairy Barn and includes
shops and many great places to eat!

What Our Attendees Say

Hear Testimonials from previous years

As someone directing a new Life Plan program with increased marketing involvement and responsibilities, I found the Life Plan Marketing Summit a great opportunity to glean a ton of useful information from varied sessions as well as provide opportunities for networking with key representatives of multiple programs and service providers.  The setting was gorgeous – and having access to the walking trails at the end of each day was a true bonus!

- Lynne Moore
ThriveMore at Home

The Life Plan Marketing Summit provides rich and relevant information sessions that you can take back and apply to your organization to enhance your marketing and sales efforts. It is also a great opportunity to network with other professionals in the field and make lasting connections.

- Laura Pitcher
Sales & Marketing Director, Bay Village of Sarasota

The Life Plan Marketing Summit provides rich and relevant information sessions that you can take back and apply to your organization to enhance your marketing and sales efforts. It is also a great opportunity to network with other professionals in the field and make lasting connections.

- Amanda Young
The Wesley At Home

Being new to the industry, I was able to pick up a great deal of insight across a variety of topics that will be helpful for me as I interact with my clients. I certainly have a better insight in to the challenges and opportunities life plan communities are facing and trust I can use that knowledge to help them be more successful.

- Liv Brown
Account Manager, SenioROI

The Life Plan Marketing Summit is a great opportunity to connect with a community of professionals in the Senior Living field. The sessions were informative, engaging, and refreshing for me and my team. As a single-site Life Plan Community, we rely on organizations like the Life Plan Marketing Summit to learn about trends in the industry. We were able to attend sessions live and also replay sessions that we missed. We are excited for the opportunity to network with peers and continue to learn in the 2024 Life Plan Marketing Summit!

- Sandi Hall
Marketing Director, Kirkwood by the River


We have exciting options that will allow you to become a part of our Summit and participate in unique ways to build awareness for your organization. See some of our past sponsors to the right.

Call Jason Neman at 704-497-5607 or email Jason@goodbrandcompany.com