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Welcome

AN IMMERSIVE SALES & MARKETING EXPERIENCE BROUGHT TO YOU BY GOOD BRAND & OUR INDUSTRY PARTNERS.

This special event is for sales & marketing leaders of Life Plan Communities and CCRC’s. Two full days of sessions will include instructional presentations, breakouts, and time for one-on-one connections with your colleagues in the field. With a stellar lineup of speakers and discussion moderators, you will walk away with actionable insights and inspiration.

About the Event

Join us early evening on Tuesday, March 19, 2024 for registration and a relaxed meet & greet. stay nearby in charming Fort Mill, South Carolina, where you can access plenty of restaurants, outdoor spaces, and shops. join a group for dinner that night or relax and refresh for the next day’s sessions on Wednesday, March 20. We’ll enjoy a dynamic keynote session on Wednesday morning, followed by presentations, breakouts, and a complimentary lunch. More learnings and lunch are included on Thursday, March 21, with plenty of opportunities to get to know other sales and marketing leaders and hear about their challenges and successes. Register now to secure your spot for senior living professional development and networking.

20 SESSIONS | 20+ SPEAKERS | COUNTLESS LEARNINGS

STAY CONNECTED

Developed as a portal for marketing and sales leaders in senior living, lifeplanmarketing.com provides access to all the sessions from the summit. additionally, it will provide you with a way to stay up-to-date with new information throughout the year. You can create personal connections with other members and service providers to increase your support network.

ATTENDEES WILL RECEIVE A COMPLIMENTARY MEMBERSHIP TO LIFEPLANMARKETING.COM

Register Now

PAST Sessions

Take a look at some of the summit sessions we’ve held in the past. Use the tabs below to filter sessions.

digital
Rev Up Recruitment

USE DIGITAL MARKETING STRATEGIES TO FIND YOUR NEXT TEAM MEMBER

POSITIONING YOUR COMMUNITY TO OWN A MARKET SEGMENT

HOW TO CREATE FRICTIONLESS ONLINE EXPERIENCES FOR ALL

Watch Video

COLLABORATE TO CONVERT

ASSESS WHERE YOU ARE TODAY TO GET WHERE YOU WANT TO BE TOMORROW

HOW TO START OR DEVELOP YOUR @HOME PROGRAM

FINANCIAL FIT CONVERSATIONS THAT EDUCATE AND EMPOWER

WHAT TO DO MORE OF, WHAT TO DITCH BECAUSE IT’S JUST NOT WORTH IT.

marketing
Rev Up Recruitment

USE DIGITAL MARKETING STRATEGIES TO FIND YOUR NEXT TEAM MEMBER

HOW TO CREATE FRICTIONLESS ONLINE EXPERIENCES FOR ALL

Watch Video

ASSESS WHERE YOU ARE TODAY TO GET WHERE YOU WANT TO BE TOMORROW

FINANCIAL FIT CONVERSATIONS THAT EDUCATE AND EMPOWER

sales
Finding your Niche

POSITIONING YOUR COMMUNITY TO OWN A MARKET SEGMENT

COLLABORATE TO CONVERT

HOW TO START OR DEVELOP YOUR @HOME PROGRAM

WHAT TO DO MORE OF, WHAT TO DITCH BECAUSE IT’S JUST NOT WORTH IT.

MEET OUR SPEAKERS

We will be announcing our Keynote Speaker in early 2024. Stay connected to learn more as we make the announcement.

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OUR KEYNOTE SPEAKER
JASON NEMAN

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Call for Submissions!

INTERESTED IN SPEAKING
AT THE 2024 SUMMIT?

Reach out by clicking the button and someone will get back to you shortly.

Contact Us

CONNECT, LEARN, and GROW

IN A RETREAT-LIKE SETTING

Our reception will be located in the Gateway Canteen inside The Anne Springs Close Greenway. It is a modern environment where you can meet and greet with other attendees. The sessions and rest of the event will be located in The Founders Dairy Barn. It is a hidden gem just minutes from vibrant metropolitan amenities. We are incredibly excited that we’ve found the perfect venue to connect, learn, and grow at the life plan marketing summit.

Our venue is the ideal location to get the creative juices flowing. This unique, retreat-like setting, nestled among the natural beauty and wooded trails of the anne springs greenway, is perfect for opening your mind to new possibilities and resetting your goals.

Our intention for the Life Plan Marketing Summit is a rolled-up sleeve mindset rather than the button-up collar approach you typically find. This event calls for a comfortable, casual space, and we are fortunate to secure one of the charlotte area’s most charming venues.

Rest assured that you’ll be in a climate-controlled building with ample facilities. The Founders Dairy Barn is equipped for audio and video and has wireless internet access. Guests will also enjoy free parking.

After the sessions, you have many dining options and attractions to explore.

Explore Fort MIll

General Information

We’ve tried to think of everything. If you don’t see what you’re looking for, reach out to us at: events@goodbrandcompany.com

Cost

$575 Per Person

Price includes meet & greet event with hors d’oeuvres and drinks.
2-days of sessions with lunch included.
Hotel and transportation not included.

Hotels close by include Tru by Hilton Fort Mill, Cambria Hotel Fort Mill, and Courtyard by Marriott charlotte fort mill. We will have special rates negotiated with local hotels that will be posted soon.

The Charlotte Douglas International Airport is only 25 minutes away from most hotels in Fort Mill, depending on traffic. Rush Hour in the Queen City is no joke, so please plan accordingly. Most hotels are 10 minutes or less from the Anne Springs Close Greenway, the venue for the summit.

The Summit will kick off at 5pm at the Gateway Canteen at Anne Springs Close Greenway. Use the Lake Haigler entrance at: 2573 Lake Haigler Drive, Fort Mill, SC 29715 (Intersection of Coltharp Road & US Highway 21 bypass).

All other events (Keynote, Sessions, Lunches, Etc.) will take place at the Founders Dairy Barn located at: 2573 Lake Haigler Dr., Fort Mill, SC 29715

Top: Kingsley Fort Mill is located 4.2
miles from the Dairy Barn and includes
shops and many great places to eat!

What Our Attendees Say

Hear Testimonials from previous years
”

As someone directing a new Life Plan program with increased marketing involvement and responsibilities, I found the Life Plan Marketing Summit a great opportunity to glean a ton of useful information from varied sessions as well as provide opportunities for networking with key representatives of multiple programs and service providers.  The setting was gorgeous – and having access to the walking trails at the end of each day was a true bonus!

- Lynne Moore
ThriveMore at Home
”

The Life Plan Marketing Summit provides rich and relevant information sessions that you can take back and apply to your organization to enhance your marketing and sales efforts. It is also a great opportunity to network with other professionals in the field and make lasting connections.

- Laura Pitcher
Sales & Marketing Director, Bay Village of Sarasota
”

The Life Plan Marketing Summit provides rich and relevant information sessions that you can take back and apply to your organization to enhance your marketing and sales efforts. It is also a great opportunity to network with other professionals in the field and make lasting connections.

- Amanda Young
The Wesley At Home
”

Being new to the industry, I was able to pick up a great deal of insight across a variety of topics that will be helpful for me as I interact with my clients. I certainly have a better insight in to the challenges and opportunities life plan communities are facing and trust I can use that knowledge to help them be more successful.

- Liv Brown
Account Manager, SenioROI
”

The Life Plan Marketing Summit is a great opportunity to connect with a community of professionals in the Senior Living field. The sessions were informative, engaging, and refreshing for me and my team. As a single-site Life Plan Community, we rely on organizations like the Life Plan Marketing Summit to learn about trends in the industry. We were able to attend sessions live and also replay sessions that we missed. We are excited for the opportunity to network with peers and continue to learn in the 2024 Life Plan Marketing Summit!

- Sandi Hall
Marketing Director, Kirkwood by the River

WANT TO BECOME A SPONSOR?

We have exciting options that will allow you to become a part of our Summit and participate in unique ways to build awareness for your organization. See some of our past sponsors to the right.

Call Jason Neman at 704-497-5607 or email Jason@goodbrandcompany.com